The charm and royalty of Indian ethnic wear have been there since the beginning, and the western culture has always been fascinated by the glamour of the Indian ethnic wears – Saree, lehenga, and Salwar suit. With timely innovations and new trends, talented fashion designers blend the western and ethnic designs together and invented fusion wear dresses, which took the fashion industry to new heights. But, the popularity of Indian ethnic outfits for women has seen a sharp decline in recent times because of continuously dropping quality standards, high prices, an increase in western wear popularity, lack of innovation. But thanks to talented and creative fashion designers at my moonstruck that once again Indian ethnic wear is ruling all over the world.
There are various reasons that have contributed to the rising popularity of Indian Ethnic wear in the global market.
- Fusion of Western and Traditional Fashion –Western fashion wear is more formal style, elegant cuts, and high-end fashion, whereas Indian traditional wear is well admired for its glamour, gorgeousness, and opulence. Nowadays, fashion designers are mixing these two styles to come up with the latest fusion wear dresses in a wide range of materials and designs. You can find a wide range of fusion wear dresses on mymoonstruck.com.
- Ideal wear for Traditional Occasions– Ethnic dresses have always been the favourite choice during a festival time like Diwali, Navratri, Dussehra, Karwa Chauth, and Indians living outside also prefer to wear traditional ethnic dresses from our website during the festive season. Even western people when participating in these festivals like to blend these outfits and favour ethnic outfits over western wear.
- Increasing Online Promotion –One of the major reasons behind the growing popularity of Indian ethnic wear in the global market is due to increased use of E-Commerce platforms with many small, medium, and large-scale enterprises of India. The E-commerce platform has made it possible to connect designers with customers from all over the globe. The online stores have made it possible for people to get to know about Indian traditional fashion and ethnic wear. The global traders are most interested to buy hand-embroidered sarees, lehenga choli, kaftans, Straight Kurta with pants, tunics, and designer Salwar Kameez.
- High-quality product at reasonable prices –The major downfall of Indian fusion wear was mainly caused by the decreased quality of the garments and very high prices. But modern age designers and craftsmen have made changes by improvising the quality, design, and finishing of the garments and online stores have provided these products at very reasonable and cheap prices.
Today, designer Indian ethnic outfits have become amazingly popular in international markets like UK, US, Brazil, Europe, Malaysia, and Singapore because now people have a way to shop for Indian fusion wear through our website mymoonstruck.com